Beth Szulc
Executive producer
I am a freelance producer from the UK with over 12yrs experience working in the media industry. Now based between Chicago and NYC, my specializations include event production, project management and sustainable reporting.
As a Producer
My goal is to help every brand come alive through sustainably-led production. I specialize in creating experiences that have an impact and leave a legacy. My focus is on providing value and a true ROI for any event I create.
I have worked in more than 22 countries and have an understanding of how challenges need to be addressed differently in various cultures. My passion is to connect people, to create an environment where magic can happen – on an event level, a cultural level and especially on a personal level.
I've worked with
Tech Tour Insights 2023
By being bold in content delivery and topic, the main aim for T-Rowe Price was to make this hybrid series an annual ‘go-to’ industry insights event. The client requested me to be creative with their internal office space to achieve this.
Drawing inspiration from magazine news programmes I followed a format often used by the BBC on Newsnight. This consisted of setting the scene for each topic with an informative video, delivered by an analyst who did not form part of the subsequent panel. These pieces, all deliberately shot differently explain the wider global macro aspects of the topic. Each piece was long (5 to 8 minutes) to enable the topic to be given more depth. A local panel, made up of the client and wider industry experts would then discuss the subject matter with relevance to the region they are presenting from.
Executive Producer Responsibilities:
- Facilitated all strategic, logistical and operational planning and management of the event series
- Collaborated with marketing functions such as partner marketing, product marketing and customer advocacy
The Open Future Festival is a 24-hour rolling event in Hong Kong, London and New York.
The event convened a robust debate between a variety of diverse national speakers, mediated by The Economist’s journalists, complete with interactive sessions.
Associate Director responsibilities:
- Participated in interagency communication planning calls
- Organized in tandem with global festival partners
- Led setup/breakdown; onsite management of activation on festival days
- To oversee onsite Production Assistants and Brand Ambassadors
- Created work-back schedules, budgets, run of show, and trucking manifests
- Generated post event recap support, data collection, and budget reconciliation
Open Future Festival
In 2018, I was assigned to work for 8 months in the UAE as project manager for the Global Business Forum LATAM. Convening heads of state, this event was designed to explore new synergies and expand the scope of economic cooperation between businesses across the UAE, Latin American and Caribbean regions.
Project Manager Responsibilities:
- Weekly metrics reports
- Daily client liaison
- Project team management
- Post event marketing report
- Budget reconciliation
Digital
These sector-specific workshops gave attendees a rare opportunity for peer-to-peer discussion and advice. Under Chatham House Rules, I managed the platform for a select group of executives to meet, learn, share, and educate one another.
Senior Producer responsibilities:
- Conducting an integrated marketing strategy, comprised of email marketing, social and digital
- Overseeing a dedicated invite campaign to key accounts provided by each client
- Vetting attendees at the registration phase to ensure approved attendees met the criteria
- Managing a retention campaign that ensued 1-2 weeks before the event to ensure the highest retention rate the day of the event
- Overall project management for each event series
Platform experience:
- ON24
- Swapcard
- Airmeet
- Zoom
- Bizzabo
IndyCar series -strategy
Once the cities and dates were selected, I worked closely with NTT to identify the accounts that matter most for representation and attendance for the event. The key objective of the series was for NTT to foster new C-Suite and partner relationships across an annual calendar of focused events.
- Each private activation was attended by 10-12 C-suite attendees
- All events hosted at a 5* venue close industry hospitality
Executive Producer responsibilities:
- Developed a series of regional topics in collaboration with NTT
- End-to-end strategy management
- Produced a custom timeline and milestone document for each event, to ensure full transparency between both teams
- Managed a team of dedicated account staff, inclusive of a marketing manager, relationship manager and operations executive
- Appointed team to manage end-to-end logistics and supplier management
- Assigned a team to manage NTT speaker acquisition and attendee management
- Custom programming and content for each event
All Star activation
In July 2021, I partnered with T-Mobile to host a private executive discussion at the Home Run Derby and All-Star Game.
Senior Producer Responsibilities:
- Managing a team of dedicated account staff, inclusive of a marketing manager, relationship manager, operations executive and director of customer success
- Overseeing attendee acquisition and management
- Managing the marketing and promotion via agency social media channels and the event website
- Generated and updated production schedules before and during event
Complemented by an interview with baseball legend, Cal Ripken Jr, the T-Mobile Chief Network Officer led a 90-minute c-suite panel discussion. Following the business meeting, executives and their guests were hosted in a T-Mobile branded suite for dinner and cocktails.
All attendees also had the opportunity to customize an official Colorado Rockies All Star Week jersey with their name and number on the back, get a photo with Cal Ripken, and network with our clients and their peers.
Doing best by the planet
I work with brands on creative sustainability strategy; connecting them to green ideas and partnerships with sustainability experts + organizations, resulting in positive environmental impacts - and revenue.
My mission is to shift perspectives on production in a billion dollar business events and media industry; neutralizing emissions to net zero - while also creating compelling productions and content.
From menus to venues, planning an event encompasses myriad choices that can affect its overall footprint. I collaborate with stakeholders + in-house event pros to provide a data-driven, actionable roadmap to achieving the utmost in carbon-conscious, strategically sound, live events. This work enriches reputation while firmly supporting the essential business case for sustainability.
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Work with Me
